Exact date, when the NeXT logo got tilted 28°, unknown?

Started by robertrezek, August 20, 2018, 10:59:41 am

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robertrezek

Hello NeXT community.
Recently, I did some internet research into the NeXT logo and Paul Rand himself. I came across the video showing Paul Rand, Steve Jobs and his team at the meeting where Paul was presenting his logo proposal to the NeXT team. https://youtu.be/OUTxtvlyJDc It is evident in that video, that in the booklet, Paul Rand brought with him that time, the NeXT logo cube was straighten at pages 18-19. In contrary, there are copies of those booklets on the internet with this logo 28° tilted on these pages 18-19, as we know it today, along with the text explaining the reason and meaning of this angle. https://jasminedavies.files.wordpress.com/2011/12/rit_archives_rand_01.jpg In the other hand, the picture of pages 18-19 with no angled logo, the same as seen in the video, is available online as well. https://pbs.twimg.com/media/CXVgBcvW8AAKryu.jpg In the Steve Jobs biography, Walter Isaacson wrote that Paul Rand denied Steve's demand for brighter yellow color of letter "e" as a proof of Rand's approach not to modify anything. There is also 28° angle mentioned as the part of the original, final and the only Rand's proposal. It definitely contrasts with video mentioned above. My wondering is, if there are several claims, Paul Rand refused to discuss any changes or modifications of the only final proposal of the NeXT logo, when, where and how the 28° angled cube appeared. It had to probably be after the day, Paul Rand brought his brochures to the NeXT office for the first time.
Is there anyone out there aware of this issue who could clarify it for me or for us interested in?
Thanks in advance.
Have a great day.
Robert :roll:

Rob Blessin Black Hole

Hello Robert: It looks like it was on the original envelope
of the presentation book only but Job's like it and it stuck. https://cshaver.wordpress.com/2011/11/03/the-story-behind-paul-rands-next-logo/
Rob Blessin President computerpowwow ebay  sales@blackholeinc.com http://www.blackholeinc.com
303-741-9998 Serving the NeXT Community  since 2/9/93

robertrezek

Hello Rob.
It seems that there were two versions of the brochure. The first verson 1 was pictured in the official video of Paul Rand and Steve Jobs meeting.
However, the the final version 2 arose from this meeting. Version 2 was extended then on the page number 16 with the text describing the orientation of the logo. "Tipped at a jaunty angle, it brims with the informality, friendliness, and spontaneity of a Christmas seal and the authority of a rubber stamp."
This story was told differently by Walter Isaakson in the Steve Jobs' biography. In that story, Steve was given with the complete final borchure of the logo already inclined 28° contraclockwise. ...No word about angle changes proposed and even made.  Walter Isaakson emphasized Paul Rand's relentlessness to make any aditional changes by describing the discusion over brighter yellow color of letter "e" in the word NeXT.
Concluded>
1- there are verion 1 and veriosn 2 of the Paul Rand's NeXT logo brochure. 2- The Steve Jobs biography is inaccurate in the jaunty angle issue.
What do you think?
Regards, Robert

Rob Blessin Black Hole

Hello Robert:  I think I may actually have one of these lol , it looks like it is a unicorn so let me search around . My guess is the Walter Isaacson version simply overlooked the original design. Did you know the competing design for a NeXT Cube was in the shape of a human head , who knows it may have led to robot cubes.  My thought is I think the actual logo tilt may have been Hartmut Esslinger's designer of the NeXT Cube and monitor's and peripherals touch to offset the Cube shape.  Perhaps the logo inspired the Cube shape as well we may be on to something!
Rob Blessin President computerpowwow ebay  sales@blackholeinc.com http://www.blackholeinc.com
303-741-9998 Serving the NeXT Community  since 2/9/93